Elena Kartseva
I am a Milan-based designer with expertise
Elena Kartseva
I am a Milan-based designer with expertise in colour and spatial design, gamification, interactive storytelling, AR/VR and video game production.
My Story
I’m a multidisciplinary designer who initiated a career by creating captivating storytelling centered around lifestyle, architecture, and design. For over a decade, I consistently balance projects in both the “real” and “digital” realms.
Trained as an interior designer (M.Sc. Scuola Politecnica di Design/IULM), I specialize in color design, decoration, and home staging for both private and public spaces. My approach revolves around human-centered design and incorporates design thinking methodology. Passionate about sustainability and green design, I take pleasure in working with plants and flowers indoors and outdoors and transforming balconies and terraces into personal urban oases.
The “digital” side of my personality is drawn to innovative immersive and interactive technologies. I contribute to my team’s production of B2B and B2C gamifications, professional software, and consumer video games. My involvement spans from the initial idea and concept development through internal and external QA and testing, to publishing on various platforms, including consoles, with subsequent post-release support, updates, and maintenance.
Where I've worked
2022 - Now
Head of Production, at PlaySys, Milan
2013 - 2022
Color Designer and Production Designer at PlaySys, Milan
2015 - Now
Color Design Lecturer
2010 - Now
Freelance Interior Designer
2014 - 2018
Freelance Writer for Architectural Digest
2013 - Now
Editor at 3D Architettura. Digital Architecture Magazine, Milan
Selected Projects Portfolio
DREAMERS VIDEO GAME
Color and Production Design. Publishing on PlayStation, Xbox, Nintendo
2023| PlaySys
www.dreamers-game.com
FADE OUT. VR ESCAPE ROOM
Production Design
2019 | PlaySys
TILESKIN APP FOR SALONE DEL MOBILE
Spatial Design. Production Design
2017 | PlaySys
ABYSSUS VR GAME
Storytelling. Color Design. Production Design
2016-2017| PlaySys
KITTY SCRATCH GAME
Interior design. Color design
2013 | PlaySys
PRIVATE APARTMENT
CMF design
2023
THERAPIST OFFICES IN NEW YORK
Interior design. Furniture Layout. Stylistic Concept
2021
APARTMENT IN GERMANY
Interior design. Furniture Layout. Stylistic Concept
2021
PRIVATE HOUSE, USA
Interior Decoration & Styling
2021
APARTMENT IN MOSCOW
Interior design. Furniture Layout. Stylistic Concept
2018
APARTMENT IN MOSCOW
Interior design. Furniture Layout. Stylistic Concept
2019
PLAYSYS OFFICE IN MILAN
Interior design. CMF Design. Decoration
2017-2018
APARTMENT IN MOSCOW
Interior design. Furniture Layout. Stylistic Concept
2018
APARTMENT IN ITALY
Interior design. Furniture Layout. Stylistic Concept
2017
APARTMENT IN MOSCOW
Interior design. Furniture Layout. Stylistic Concept
2016
PIXEL ART CITIES
Wallpaper Graphic Design. Interior design. Color Design
2015
APARTMENT IN MOSCOW
Interior design. Furniture Layout. Stylistic Concept
2014
APARTMENT IN PARIS
Interior design. Furniture Layout. Stylistic Concept
2014
STUDIO APARTMENT
Interior design. Furniture Layout. Stylistic Concept
2013
[UNTITLED] HOTEL | Scuola Politecnica di Design for Maison Martin Margiela
Interior design
2012
MOKA MARKET. SUPERMARKET OF THE FUTURE | Scuola Politecnica di Design for EXPO Milano 2015
Interior design
2012
ENDLESS RESTAURANT | International Design School
Interior design
2010
Contacts
I am always open to new cooperations as well as to new freelance design projects in Italy, and worldwide.
If you have anything interesting in mind, just drop me a line.
